"Those who follow us will know that the only thing that inspires me as much as a cowboy is a gaucho. A South American cowboy, the gaucho is a character that thrives in that noble intersection where work and adventure meet. I love adventure, and I love work: at its best work transcends the onerous and becomes a calling of the most meaningful and compelling sort. Our adventures to far away places like Uruguay are one way we can show you our product being put to the test, but it's also a chance for us to explore how the world works, and come away inspired for an ever-higher calling."
- Peter Buchanan-Smith, Founder